1. SERVICE

• Helping others in a spontaneous way, in the most small details,  with a high sense of cooperation to raise quality of life.
• The helpful person, generates gratitude in the heart of others.
• Have the initiative, generosity and disposition to help.
• Be an example of Service.

2. LOYALTY

• Fidelity to the commitment of defending what we believe, and in whom we believe, in good and bad moments.
• When we are loyal, we manage to transform a friendship, or any other relationship, to its máximum expression.
• Trying to help others to commit themselves, and be a better person.
• Being an example of Loyalty.

3. HUMILITY

• Acceptance of our own fragility.
• Being willing to accept help from others.
• Being an example of humility.

4. HONESTY

• When the person decides to choose to act always  with a base of truth and true justice (giving to everyone what belongs to them including themselves.)
• Honest people, are genuine and authentic, they seed self-confidence withi themselves, and those around them.
• Be an example of Honesty.

5. RESPECT

• Recognize in others their freedom of action and decisión, is to accept the other person as it is, with its great differences.
• I obtain the respect from others by respecting them.
• Respecting others rights I contribute to peace.
• Be an example of respect.

6. RESPONSABILITY

• The individual compromise that provides support and confidence to my work team. 
• If everyone is 100% responsible  we will keep  an optimum result in everything  we do.
• Be an example of Responsibility.

7. CUSTOMER SERVICE

• Recognizes the necesity of just in time deliveries.
• We must satify with excellence, the  needs and preferences of our customers.
• I win customer confidence with high quality service.
• The Corporation grows with quality in service.
• Be an example of customer service.

8. TEAM WORK

• I accept that I am part of a winning team.
• Establishment of communication and cooperation.
• Be an example of a team work.

9. PROACTIVE CONDUCT

• Conviction of many advantages of  proactive behavior.
• I take initiative and innóvate.
• I like creativity.
• Be an example of proactivity.

Concepts:

1. Reasons to explain the principles of City of Light
2. General visión and practical explanation
3. How to improve my level of life
4. Sadness in Enterprises, and its consequences
5. Breaking paradigms
6. Are we prepared for change
7. Attitude
8. Vision of a Enterprise
9. Reasons vs principles
10. Principles vs values
11. Performance values: The principles
12. Honesty vs corruption
13. Generosity vs greed
14. Hard work with excellence vs Lazyness
15. Self control vs feelings and preferences
16. Humility vs arrogance
17. Service vs glorification
18. The victory is yours and your team’s
19. Study and application of the driver
20. Study and application of  sinergy
21. Study and application of an analityc person
22. Study and application of a kind person
23. Effective communication
24. Living in harmony
25. Interdependence
26. Analysis of the present way of life and its consequences
27. Loving our work
28. Priorities
29. Habits and methodology to its realization
30. Creating realities
31. Performance of excellence
32. Ethics
33. Authority
34. Discipline
35. Integrity
36. Responsibility
37. Knowledge
38. Wisdom
39. Perseverance
40. Fidelity
41. Righteousness
42. Dignity
43. Patience
44. Education
45. Stimulus
46. Energy
47. Money
48. Punctuality
49. Character
50. Person’s potential
51. Life opportunities
52. Maturity is obtained by dilligence and responsibility
53. Highly productive investments 
54. Principles of applied creativity
55. Attack the problems and solve them
56. Sustained growth of my company and myself
57. Obtaining tools from history
58. Generational work
59. Why is it necessary an effective and real leadership
60. Individual, corporate and national achievements through application of principles.